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BBA - Finance & Marketing

BBA in Finance and Marketing blends financial expertise with marketing strategy. Gain 90% practical training in finance, accounting, consumer behaviour, branding and business tools through live projects and workplace exposure.

4 YrsFull degree
10+Industry tools
UGCRecognised degree
BBA - Finance & Marketing

What You'll Learn in BBA - Finance & Marketing

BBA in Finance and Marketing combines finance, accounting, consumer behaviour, branding, and marketing. Develop practical skills using Advanced Excel, Tally, GST, CRM, and industry-relevant tools while gaining hands-on experience through live projects and paid internship.

  • Finance Core

    Financial management, capital budgeting, cost of capital and the Indian financial system.

  • Marketing & Brand

    Marketing management, consumer behaviour, branding and the product life cycle.

  • Accounting & Tax

    Financial accounting, GST and returns practised on Tally Prime.

  • Data & Tools

    Advanced Excel dashboards, CRM and ERP for finance and marketing.

  • Digital Marketing & SEO

    SEO, content, social media, email and AI applied to digital marketing.

  • Practical Industry Experience

    Gain hands-on accounting experience through live projects, practical simulations, and workplace apprenticeship.

Duration, Eligibility and Admission Process

The two things every applicant checks before enquiring, answered on the page.

  • Duration

    4 Years | 8 Semesters

    Six academic semesters plus a one-year paid internship

  • Eligibility

    Class 12 (10+2) Pass

    Class 12 (10+2) pass in any stream, from any recognised board.

Admission Process
1
Enquire

Submit the enquiry form or call the admission team.

2
Counselling

Receive free counselling regarding eligibility and fees.

3
Documents

Submit your marksheets, ID proof and passport-size photographs.

4
Registration

Complete registration and pay the admission fee.

5
Onboarding

Attend orientation and start your academic journey.

Programme Curriculum

  • Business Computer Application
  • Management Principles
  • Corporate Microeconomics
  • Business Mathematics and Statistics
  • Soft-Skill Development-I
  • Communicative English-I
  • Environmental Science-I
  • Marketing Oversight
  • Corporate Macroeconomics
  • Basics of Accounting and IFM
  • Digital marketing basics and SEO
  • Mentored seminar 1
  • Soft-Skill Development-II
  • Communicative English-II
  • Environmental Science-II
  • Computer Application II
  • Financial Management Principles
  • Goods and Service Tax and Tally Prime
  • Content and Affiliate marketing
  • Cost and management accounting
  • Soft-Skill Development-III
  • MDC II
  • Foreign Language I
  • Advanced Excel
  • Human Resource Management
  • Organizational Behavior
  • Email marketing and social media marketing
  • Income tax laws and practices
  • Soft-Skill Development-IV
  • MDC
  • Non major
  • Data Analytics Tools
  • Foreign Language I
  • Production and Operation management
  • Leadership skill development at workplace
  • Ethical study and IPR
  • Soft-Skill Development-V
  • Internship I
  • Entrepreneurial Skill Development
  • Business information system and E-tailing
  • Workplace Internship Monitoring and Outcome Evaluation
  • AI in marketing and Finance
  • Internship II
  • Foreign Language IV
  • Strategic Finance (4)
  • Application of Artificial Intelligence in Digital Marketing (4)
  • Strategic Business Management (4)
  • Business Environment (4)
  • Psychology for Business (4)
  • Project Management for Digital Marketing Firms (4)
  • Customer Relationship Management & Enterprise Resource Planning (4
  • Influencer Marketing (4)
  • Interpersonal and Group Processes (4)
  • International Marketing (4)
  • Online Reputation Management (4)
  • Research & Project
  • Universities Who Offer this Programme

    Your Career Journey, Step by Step

    • Semester 1 – 2

      Build the Base

       

    • Semester 3 – 4

      Finance & Marketing Tools

       

    • Semester 5 – 6

      Workplace Internship

       

    • Semester 7 – 8

      Strategy & AI

       

    • After Graduation

      Job-Ready

       

    Career Options After the Degree

    How roles grow, from your first finance or marketing job to a manager's chair.

    Entry Level

    Your first finance or marketing role

    1. Marketing Executive
    2. Digital Marketing Executive
    3. Junior Financial Analyst
    4. Sales / Business Development Executive
    5. Accounts Executive

    Mid Level

    With a few years behind you

    1. Financial Analyst
    2. Marketing Manager
    3. Relationship Manager Banking / Insurance
    4. Digital Marketing Manager
    5. Brand Executive

    Senior Level

    Where the track leads

    1. Finance Manager
    2. Brand Manager
    3. Head of Marketing
    4. Business Development Manager
    5. Product Manager

    Salary Insights for Finance and Marketing Roles in India

    • Entry roles like Marketing Executive, Sales Executive and Accounts Executive typically start around ₹2.5 – 4 LPA.
    • With 2 to 5 years of experience, finance and marketing roles generally move to ₹4 – 8 LPA.
    • Skills in digital marketing, financial analysis, Excel and CRM lift you within the band.
    • MNCs, BFSI, agencies and product firms generally pay above the market average.

    Want the Fee Structure and University Options for Your Profile?

    Share your details once. A counsellor will walk you through eligibility, university choice, the apprenticeship year and the fee structure that applies to you.

    Get complete course details
    Enquire Now

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    • 100% Job Assurance
    • 1 year Paid Internship
    • Job Ready Curriculum
    • Skill-Based Training
    • Academic Excellence

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