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BBA Digital Marketing

BBA in Digital Marketing combines business fundamentals with 90% practical training in SEO, Google Ads, social media, analytics, and AI-powered marketing tools.

3 YrsFull degree
10+Industry tools
UGCRecognised degree
BBA Digital Marketing

What You'll Learn in BBA Digital Marketing

BBA in Digital Marketing is a Bachelor of Business Administration that blends core business subjects with hands-on digital marketing. It is a practical, internship-embedded degree covering SEO, Google Ads, social media, content, email marketing and analytics, with a full year of paid internship.

  • Search & SEO

    SEO and search engine management that bring traffic and leads.

  • Paid Ads & Performance

    Google Ads and performance campaigns measured on real spend.

  • Social & Content

    Social media, content, affiliate and email marketing.

  • Analytics & Strategy

    Digital analytics, dashboards and campaign strategy.

  • Business & Management

    Marketing management, economics, e-commerce and entrepreneurship.

  • Live Industry Experience

    Live projects and a one-year paid internship in the final year.

Duration, Eligibility and Admission Process

The two things every applicant checks before enquiring, answered on the page.

  • Duration

    3 Years | 6 Semesters

    Four academic semesters plus a one-year paid internship.

  • Eligibility

    Class 12 (10+2) Pass

    Class 12 (10+2) pass in any stream, from any recognised board.

Admission Process
1
Enquire

Submit the enquiry form or call the admission team.

2
Counselling

Receive free counselling regarding eligibility and fees.

3
Documents

Submit your marksheets, ID proof and passport-size photographs.

4
Registration

Complete registration and pay the admission fee.

5
Onboarding

Attend orientation and start your academic journey.

Programme Curriculum

  • Business Communication & Personality Development
  • Marketing Management
  • Digital Marketing Fundamentals
  • Search Engine Optimization & Management
  • Principles of Economics
  • Human Values & Professional Ethics
  • English Language
  • Yoga Education & Practices
  • Elementary Computers
  • Social Outreach, Discipline
  • Communicative English
  • Business Computer Application
  • Advertising and Sales
  • Social Media Marketing
  • Foreign Language
  • Social Outreach II
  • Indian Knowledge System
  • English Communication
  • Environmental Studies
  • Field Visit-I
  • Content, Affiliate & Email Marketing
  • Consumer Behavior
  • Customer Relationship Management & ERP
  • Google Ads
  • Field Visit-II
  • Social Outreach- III
  • Election and Electoral Processes in India
  • Business Ethics, Values and Governance
  • MIS & E-Commerce
  • Entrepreneurship Development
  • Digital Analytics & Strategy
  • Field Visit-III
  • Social Outreach- IV
  • Business Environment
  • Internship
  • Group Discussion, Aptitude & Reasoning - I
  • Social Outreach- V
  • Organizational Behaviour & HRM
  • Internship (6 months paid)
  • Production & Operations Management
  • Group Discussion, Aptitude & Reasoning - II
  • Strategic Performance Management
  • Business Analysis through Python
  • Social Outreach- VI
  • Universities Who Offer this Programme

    Your Career Journey, Step by Step

    • Semester 1 – 2

      Build the Base

       

    • Semester 3

      Master Industry Tools

       

    • Semester 4

      Digital Analytics & Strategy

       

    • Semester 5 – 6

      Paid Internship

       

    • After Graduation

      Become Job-Ready

       

    Career Options After the Degree

    How roles progress, from your first executive job to head of digital.

    Entry Level

    Your first marketing role

    1. Digital Marketing Executive
    2. SEO Executive
    3. Social Media Executive
    4. Content Marketing Associate
    5. PPC / Paid Ads Associate

    Mid Level

    With a few years behind you

    1. SEO Specialist
    2. Performance Marketing Analyst
    3. Social Media Manager
    4. Email & CRM Marketer
    5. Marketing Analyst

    Senior Level

    Where the track leads

    1. Digital Marketing Manager
    2. Performance Marketing Lead
    3. SEO / Growth Manager
    4. Brand Manager
    5. Head of Digital Marketing

    Salary Insights for Digital Marketing Graduates in India

    • Entry roles (Digital Marketing Executive, SEO Executive) start around ₹3 – 5 LPA.
    • With 2 to 5 years of experience, the range moves to ₹6 – 10 LPA.
    • SEO, Google Ads, analytics, and AI tools lift you within the band.
    • SaaS, e-commerce, agencies and D2C brands pay above average.

    Want the Fee Structure and University Options for Your Profile?

    Share your details once. A counsellor will walk you through eligibility, university choice, the apprenticeship year and the fee structure that applies to you.

    Get complete course details
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    • Job Ready Curriculum
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