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BBA - Finance & Marketing

BBA(H) – Finance & Marketing that gives a comprehensive knowledge of blended learning

Highlights

  • Business & Management Fundamentals
  • Finance & Accounting
  • Digital Marketing & Analytics
  • Human Resource & Leadership Skills
  • Entrepreneurship & Project Management
  • Marketing & Consumer Behavior
  • Technology & Business Applications
BBA - Finance & Marketing

Summary

TThe BBA in Digital Marketing is designed for students who want to build careers in the digital business world. It covers SEO, SEM, social media, content marketing, branding, and analytics through hands-on projects and practical learning. A 1-year paid internship gives students real industry exposure and prepares them for high-demand digital marketing roles.

  • Business Computer Application
  • Management Principles
  • Corporate Microeconomics
  • Business Mathematics and Statistics
  • Soft-Skill Development-I
  • Communicative English-I
  • Environmental Science-I
  • Marketing Oversight
  • Corporate Macroeconomics
  • Basics of Accounting and IFM
  • Digital marketing basics and SEO
  • Mentored seminar 1
  • Soft-Skill Development-II
  • Communicative English-II
  • Environmental Science-II
  • Computer Application II
  • Financial Management Principles
  • Goods and Service Tax and Tally Prime
  • Content and Affiliate marketing
  • Cost and management accounting
  • Soft-Skill Development-III
  • MDC II
  • Foreign Language I
  • Advanced Excel
  • Human Resource Management
  • Organizational Behavior
  • Email marketing and social media marketing
  • Income tax laws and practices
  • Soft-Skill Development-IV
  • MDC
  • Non major
  • Data Analytics Tools
  • Foreign Language I
  • Production and Operation management
  • Leadership skill development at workplace
  • Ethical study and IPR
  • Soft-Skill Development-V
  • Internship I
  • Entrepreneurial Skill Development
  • Business information system and E-tailing
  • Workplace Internship Monitoring and Outcome Evaluation
  • AI in marketing and Finance
  • Internship II
  • Foreign Language IV
  • Strategic Finance (4)
  • Application of Artificial Intelligence in Digital Marketing (4)
  • Strategic Business Management (4)
  • Business Environment (4)
  • Psychology for Business (4)
  • Project Management for Digital Marketing Firms (4)
  • Customer Relationship Management & Enterprise Resource Planning (4
  • Influencer Marketing (4)
  • Interpersonal and Group Processes (4)
  • International Marketing (4)
  • Online Reputation Management (4)
  • Research & Project
  • Courses Descriptions

    Step into the future of business with a course that blends financial expertise with digital marketing mastery! From accounting, taxation, and HR management to SEO, SEM, content marketing, and AI-driven strategies—this program equips you with in-demand skills for today’s digital economy.

    Get hands-on experience with Tally Prime, Advanced Excel, CRM systems, and real-world projects. Develop leadership, research, and entrepreneurial skills to thrive in corporate, startup, or digital marketing roles. Learn, apply, and get job-ready with a curriculum designed for the modern business landscape!

    Students Placement Stories

    We are committed to leaving the world a better place. We pursue new technology, encourage creativity, 

    Proloy Ghosh
    Digital Marketing Executive
    Suyash Global Pvt Ltd
    Akash Test
    Web Development Manager
    Suyash Global Pvt Ltd
    TESTIMONIALS

    What our students say’s

    We are committed to leaving the world a better place. We pursue new technology, encourage creativity, 

    (4.8)

    “I am Saurav Sarkar, of Batch 2020-22, B.SC (Data Science). I consider myself a lucky student, to explore the privileges of the Techno India University. The curriculum of the TIU is a unique program focusing on the practical aspects and the applications of the concepts. I thank TIU for such an innovative and practical approach to learning..”

    Saurav Sarkar

    Web Development Manager

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    (4.8)

    “Sharda University is an amazing place where the students get enormous knowledge and skills to learn and experience in their practical life. It has the best faculty with the industry ready curriculum to enhance each and every student to their full Potential. My mentor and all the faculty has helped me a lot to brush up my personality to grab all the opportunities of the upcoming future.”

    Gayatri Sharma

    Web Development Manager

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    Not Sure Where to Start?

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    • 100% Job Assurance
    • 1 year Paid Internship
    • Job Ready Curriculum
    • Skill-Based Training
    • Academic Excellence

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